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February and Valentine’s Day are good occasions to remind purchasers to guard family members via correct life insurance coverage planning. Listed here are 3 simple methods to assist shoppers keep in mind to “insure their love”.
It’s time to speak about life insurance coverage
Life insurance coverage is a really emotional choice that households want to speak about. You may assist your purchasers begin these conversations with academic content material supplied by Life Occurs, a non-profit group devoted to serving to educate shoppers in regards to the significance of life insurance coverage.
Remind purchasers that it’s a good time to evaluation protection
The Nationwide Affiliation of Insurance coverage Commissioners (NAIC) suggests that customers commonly contemplate a life insurance coverage coverage evaluation to find out if the protection of their coverage continues to be acceptable for his or her conditions. Business analysis exhibits youthful generations are much less prone to have protection and extra prone to stay with a life insurance coverage protection hole. General, 52% of American adults report proudly owning life insurance coverage, and 41% of adults — each insured and uninsured — say they don’t have enough life insurance coverage protection.
Assist your purchasers evaluation their wants. A fast electronic mail or name to examine in on their household, well being, marital and housing standing may also help begin a life insurance coverage coverage change dialog.
Have purchasers notify their beneficiaries
Encourage your purchasers to evaluation their life insurance coverage beneficiaries and let their chosen beneficiaries know of the coverage, how a lot it’s for, and the place they’ll discover the small print within the occasion of the shopper’s demise. A survey by the Nationwide Affiliation of Insurance coverage Commissioners (NAIC) discovered that billions of {dollars} in life insurance coverage advantages go unclaimed as a result of beneficiaries are unaware of the protection or don’t have primary details about the insurance policies.
A life insurance coverage coverage is also known as a present of affection, so in the course of the Valentine season, it is sensible to encourage prospects and purchasers to point out their love with the safety of life insurance coverage. Defending their future lasts for much longer than chocolate or flowers.
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