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Barbara Eden, the actor who starred as a genie in “I Dream of Jeannie,” has agreed to grant the want of WeBuy75.com, a life insurance coverage coverage valuation agency, by turning into its spokeswoman.
Eden, 92, will seem in radio advertisements that includes “I Dream of Jeannie” theme music, and she or he’ll additionally seem on the WeBuy75.com web site and in firm advertising and marketing supplies, the agency says.
Stephen Terrell, the senior model advertising and marketing director at WeBuy75.com, stated Eden was particularly well-suited to explaining life settlements to child boomers.
“She’s an iconic determine,” Terrell stated.
What it means: Even some purchasers who don’t have any intention of promoting their life insurance coverage insurance policies might hear the radio advertisements and start to affiliate life insurance coverage insurance policies with genies.
WeBuy75.com: The positioning helps join individuals who have everlasting life insurance coverage insurance policies, and time period life insurance policies that give the holders everlasting life coverage buy rights, with life settlement buyers via coverage appraisal companies.
The agency lately started attracting the coverage house owners’ consideration by providing an on-line life expectancy calculator aimed toward life insurance coverage coverage insureds.
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