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Most prosperous People of their 50s and early 60s are wholesome, busy individuals who need to keep busy having enjoyable once they get previous age 67, based on Lincoln Monetary.
The life and annuity issuer talked in regards to the mindset of the brand new prosperous near-retirees earlier this week when it unveiled a brand new advertising and marketing marketing campaign.
About 64% of the prosperous near-retirees who participated in a Lincoln survey stated they plan to spend the identical period of time or extra time on actions and pastimes in retirement, based on Kathy Kavanaugh, an organization advertising and marketing govt.
The corporate is responding with adverts that can focus much less on retirement planning and extra on motion planning.
What it means: COVID-19 might have lower the life expectancy of typical People, however prosperous People of their 50s and 60s aren’t typical People. They really feel nice.
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