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AIG Life has revealed that prospects and members of its safety insurance policy are more and more turning to its free Good Well being service.
Information confirmed that utilization of Good Well being, AIG Life’s on-demand digital healthcare service, confirmed that it has been used over 100,000 instances since launch in August 2019. A 3rd of this was in 2023 alone.
As well as, one in eight Good Well being customers (12.5%) who’ve made good use of its companies did so to profit kids and younger individuals underneath 18.
Moreover, 40% of individuals used it three or extra instances in 2023.
Digital GP appointments, happening by telephone or video name, had been the preferred operate and made up two-thirds (67%) of Good Well being’s use in 2023. Virtually one in 5 (19%) of those happened on the weekend – which means households didn’t instantly want to show to NHS pressing care centres.
Alison Esson, senior propositions supervisor at AIG Life, stated: “When an individual is affected by ill-health, in actuality it impacts their entire life steadiness, together with their household and their job, so it is smart that they’re more and more turning to on-demand companies like Good Well being. That Good Well being is being utilized by the entire household, and the way it’s used, exhibits households need to transfer shortly to get well being issues underneath management and to revive household equilibrium. They worth the comfort.”
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By GlobalData
Simply this week, Aviva concluded its acquisition of AIG Life UK from Corebridge Monetary, a subsidiary of insurance coverage main American Worldwide Group.
This transfer, which price Aviva £453m, is geared toward bolstering its place within the UK safety market and a part of its broader technique to develop capital-light companies and improve distribution channels.
AIG Life UK, recognized for its particular person and group safety merchandise, is claimed to serve between 1.3 and 1.4 million shoppers and members, respectively.
The acquisition is ready to capitalise on AIG Life UK’s established relationships with native and company impartial monetary advisors (IFAs) and different companions.
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