EMC Insurance coverage unveils model replace

EMC Insurance coverage has unveiled an replace to its model id, together with a redesigned emblem, a brand new tagline, and an general refreshed visible id.

This replace is now reside throughout the firm’s web site and social media platforms and features a new tagline that seemingly challenges the quickly advancing automated panorama of the business.

The reimagined emblem introduces a contemporary “e” emblem, characterised by its type and shade of blue, which EMC says it selected for its up to date, clear aesthetics in addition to its welcoming and heat enchantment.

Scott Jean, the president and CEO of EMC, additionally emphasised the brand new tagline, ‘conserving insurance coverage human’, as reflective of the corporate’s core values and strategy.

“The ‘conserving insurance coverage human’ tagline was chosen as a result of it’s memorable and genuine to who EMC is,” Jean stated.

He additional elaborated on how EMC plans to face out within the business by leveraging superior expertise and information analytics to boost human interactions and companies, a apply he notes is more and more missed by opponents.

EMC additionally defined that the refreshed branding goals to underscore the corporate’s dedication to sustaining its nationwide attain whereas nurturing its native presence and connections. Moreover, it reaffirmed the corporate’s dedication to positively impacting the lives of its policyholders, brokers, workers, and the broader communities it serves.

The model revitalization venture is reportedly the end result of over 18 months of analysis and strategic planning, marking the primary main overhaul of EMC’s model id in almost 1 / 4 of a century.

EMC Insurance coverage Corporations ranks throughout the prime 60 insurance coverage organizations in the US by internet written premium, boasting over 2,500 workers. Initially established in 1911 to supply employees’ compensation safety in Iowa, EMC has since expanded its operations. Presently, the corporate delivers a spread of property and casualty insurance coverage services and products throughout the US, along with underwriting reinsurance contracts on a worldwide scale

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