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Life Occurs is working with social media influencers this month, fairly than one superstar spokesperson, to advertise its newest Insure Your Love life insurance coverage consciousness marketing campaign.
Life Occurs started teaming with folks with social media followings in 2023, and that technique helped the group get the life insurance coverage consciousness message into extra nooks than regular, based on Brian Steiner, the group’s new govt director.
The influencer-based method was particularly efficient at reaching the numerous younger customers who get their monetary providers data through social media, Steiner stated final week in an interview.
“We need to proceed to broaden upon that,” Steiner stated.
What it means: If you wish to help the Insure Your Love marketing campaign this 12 months, you might need to spend extra time on Instagram. For work.
Life Occurs: Life Occurs is a nonprofit group that helps life, well being and annuity issuers promote life insurance coverage, incapacity insurance coverage, long-term care insurance coverage and general monetary wellness, together with retirement wellness.
It all the time had a detailed relationship with the Nationwide Affiliation of Insurance coverage Monetary Advisors, and it lately mixed with NAIFA. Its 10 full-time staffers now work in NAIFA’s new headquarters workplaces in Arlington, Virginia.
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