Progressive unveils rebrand for industrial fleet product

Progressive Insurance coverage has introduced a rebrand for its giant fleet industrial line protection, which beforehand glided by the title of a enterprise it had acquired.

The product that was often known as Protecting Insurance coverage will now be named Progressive Fleet & Specialty Packages, the insurance coverage large stated in a information launch, as a part of a strategic integration of companies following the 2021 acquisition of Protecting Insurance coverage Company.

In line with the discharge, the new Progressive Fleet model goals to showcase Progressive’s expanded experience in giant fleet transportation and area of interest insurance coverage applications focusing on these within the transportation and supply industries.

“This announcement was a part of our technique after we first acquired Protecting nearly three years in the past,” stated industrial traces president Karen Bailo. “Our imaginative and prescient has come to fruition with this announcement enabling us to advertise our full suite of capabilities within the transportation market.”

Previous to Progressive’s acquisition, Protecting Insurance coverage had a decades-long historical past in advertising and underwriting insurance coverage merchandise centered on the transportation business.

Progressive accomplished its swoop for Protecting Insurance coverage in June 2021. The transaction was valued at $338 million, based on a earlier launch.

“We sit up for becoming a member of as one group and profitably rising the enterprise collectively,” Bailo stated of the deal in 2021. “For now, we’ll all stay centered on offering our clients, companions and shoppers with the distinctive service they anticipate and deserve, as we work in the direction of making selections on the right way to greatest combine and function our companies to offer larger alternatives for progress.”

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