Morgan Stanley’s wealth administration arm is giving its shoppers an opportunity to purchase and promote coveted shares of personal corporations earlier than they’re obtainable to the broader public, as startups weighing preliminary public choices more and more stay personal for longer.

The financial institution’s Non-public Markets Transaction Desk will help Morgan Stanley Wealth Administration shoppers in search of to put money into the extremely fragmented and opaque marketplace for personal shares, in response to an announcement Monday. Shares in additional than 1,000 so-called unicorns — personal corporations valued at over $1 billion — aren’t obtainable to most people, the assertion confirmed.

Non-public market trades let staff and a few institutional traders promote their stakes to accredited traders. Although the shares are inherently riskier as a result of their relative illiquidity, traders have been drawn to them as a solution to seize the expansion of corporations like Reddit Inc., which is ready to go public this month after practically twenty years as a personal agency.

“There’s been rising strain over the previous variety of years to get into these corporations whereas the worth creation is going on slightly than having to attend till the IPO,” stated Kevin Swan, Head of Non-public Markets Options at Morgan Stanley Wealth Administration. “When traders have a necessity for liquidity we need to be there to have an answer for them.”

The providing gained’t be geared toward competing with platforms that already allow traders to purchase and promote shares of nonetheless personal corporations like Forge World Holdings Inc. and Rainmaker Securities. As a substitute, Morgan Stanley will take an “open and agnostic strategy,” working with exterior platforms in addition to its totally different inside arms to finish trades based mostly on every scenario, Swan stated in a telephone interview.