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SunLife, a part of Phoenix Group, has appointed Victoria Heath as its chief advertising officer.
Heath joins SunLife as chief advertising officer from Vanquis Financial institution, bringing over 20 years of strategic advertising expertise. This contains growing progressive buyer propositions, model technique, digital optimisation and driving business progress.
As well as, she brings monetary service expertise from corporations resembling Esure, Virgin Cash, RBS and Tesco Financial institution.
Mark Screeton, CEO at SunLife, stated: “Victoria actually stood out within the recruitment course of, which was run by the Phoenix Group Expertise Acquisition workforce and attracted over 120 robust candidates. Her huge expertise within the monetary companies business and customer-focused perspective make her a fantastic match for our management workforce.”
“I’m thrilled to be becoming a member of SunLife, a model I’ve lengthy admired for his or her model heritage and deep understanding of the over 50s market,” added Heath. “SunLife’s experience and deal with serving buyer wants displays the easiest elements of the monetary companies business and the optimistic affect it will possibly make on folks’s lives. That is a type of alternatives that doesn’t come round too typically, so I can’t wait to satisfy the workforce and begin exploring SunLife’s future progress by way of advertising.”
In the beginning of 2024, SunLife introduced a rebrand with a brand new brand, the most recent in its 214-year historical past.
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The in-house workforce at SunLife have simplified the emblem with the rebrand, maintaining its recognisable type and hues, however putting the identify centre stage.
Moreover, the yellow sundown has been misplaced to modernise the model and enhance digital accessibility to match its firm ethos: Easy, Sure, SunLife.
SunLife is part of Phoenix Group, the UK’s largest long-term financial savings and retirement enterprise.
It was the primary firm within the UK to supply life assurance and not using a medical, and has for a few years been the UK’s hottest over 50s life insurance coverage supplier, in line with the Affiliation of British Insurers.
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