David Saric, of Insurance coverage Enterprise, sat down with to Vijay Rengarajan, director of product administration, EZLynx, to talk about why companies wrestle with managing all of the transferring elements included in a sale whereas sustaining sturdy buyer relations and the way EZLynx will help.

Being a dealer or proudly owning an company can include the wrestle of managing each gross sales and buyer relations for just a few causes, in line with Vijay Rengarajan (pictured), EZLynx’s director of product administration.

“First, the business is fiercely aggressive, making it tough for companies to face out and entice purchasers, and lots of of them don’t know the place to begin or what’s going to take advantage of important impression,” he stated.

“Second, insurance coverage merchandise are intricate, they usually require a deep understanding of rules, tips and threat evaluation which takes time and may overwhelm brokers.”

Moreover, gross sales, advertising and buyer relationship administration may require sturdy methods that may be very useful resource intensive.

“Many companies have restricted monetary assets, manpower, and experience to spend money on these initiatives,” Rengarajan added.

What are companies in search of to do enterprise higher?

Having spoken with numerous companies through the years, Rengarajan famous how “we all know they need simplified gross sales processes and workflows that save time and cut back guide duties. That’s all the time first for any measurement firm.”

Moreover, they’re additionally in search of intuitive, user-friendly technical options to assist them succeed at their job. These embody:

• Sturdy buyer relationship administration options to trace interactions and tailor providers.
• Efficient lead era instruments to determine and seize potential purchasers.
• Seamless integration with current techniques, akin to coverage and company administration techniques.
• Insightful analytics and reporting capabilities to trace gross sales efficiency and determine areas for enchancment.

Responding to consumer issues

Heeding the calls of purchasers to create extra seamless, simplified but subtle instruments to reinforce an company’s competencies, EZLynx started working on a UI replace to its Gross sales Heart.

“The EZLynx Gross sales Heart replace was pushed by our recognition of the essential position efficient lead administration performs in serving to brokers develop their enterprise,” Rengarajan stated.

“By offering extra visibility into the gross sales pipeline and providing tailored instruments for lead administration, we aimed to allow brokers to promote extra successfully and shut extra offers.”

Elsewhere, the EZLynx group needed to leverage cutting-edge processes so brokers may maximize the worth of their company administration system at each stage of the shopper journey.

1. A contemporary card-based view tailor-made for insurance coverage producers
2. The brand new interface gives ‘drag-and-drop’ performance, enabling seamless development of alternatives by means of the gross sales pipeline
3. Producers can now customise seen information, together with new fields, to refine their gross sales method and supply customized service

EZLynx simplified gross sales phases with fewer standing choices, intuitive coloration coding, and up to date terminology to align with producers’ workflow.

The corporate has additionally launched a devoted space to handle ‘not closed’ alternatives, making certain no lead goes to waste and permitting for environment friendly follow-up as X-dates method.

“These updates empower producers with an intuitive platform designed to maximise effectivity and effectiveness in in the present day’s aggressive insurance coverage market,” Rengarajan stated.

Complementing the prevailing features of the Gross sales Heart

Updating the Gross sales Heart didn’t come on the expense of its core capabilities, however reasonably, as a complementary extension attuned to the heart beat of companies’ wants.

“The modernization enhancements have been designed to work with current features akin to prospecting/lead import and reporting,” Rengarajan stated.

“Moreover, we now have ensured that communication options like texting and e mail campaigns throughout the Gross sales Heart combine easily with the brand new card view.”

Collaboration options, akin to job era throughout the company, proceed to operate successfully alongside the brand new enhancements.

It took 15 months from conceptualization to implementation, together with six months of discovery to grasp person wants, construct a technique, and develop a roadmap, adopted by three quarters of product improvement to convey it to market.

This was adopted by an iterative method that delivered updates to the market each quarter.

“This allowed us to collect suggestions from customers and make steady enhancements primarily based on their enter, making certain that the ultimate product met their evolving wants and preferences,” Rengarajan stated.

Study extra about EZLynx and its reimagined UI right here.